Concept: “We wanted to bring some signature Superdrug punch to this years’ Christmas Campaign, focusing on the beautiful people that make up the Superdrug community. Art direction and styling added that additional layer of fun and colour, making this film another high voltage offering from Craig and the team. Giant props and explosions of art add to the visual experience.” – La Familia
Method: We constructed a 5ft x 5ft Christmas present, complete with bow and mechanical opening top for the Superdrug Christmas Campaign 2018.
Set Build: Cloud & Horse
Production: La Familia
Art Direction: Kat Hawker